Call to Action

Developing Bullet Proof Call-to-Actions

Is your website arranged in a way that encourages a visitor to purchase online; make a phone enquiry;submit an email enquiry; or sign up as an email subscriber? If sales enquiries haven’t picked up then it may be that your website has poor call-to-actions.

Your website should be developed in a way that makes it easy for a visitor to make that logical next step.

So here is what you can do to develop killer call-to-actions (CTA) and help turn your visitor into a customer.

Contrasting Colours

Your call-to-action button should use contrasting colours so that it stands out from the rest of the page and makes it easier for visitors to distinguish it from the rest of the page. By using contrasting colours, it highlights the CTA button as significant and relevant. Some common contrasting colour combinations include:

  • Blue / Yellow
  • Yellow / Purple
  • Magenta / Green
  • Red / Aqua
  • Orange / Blue
  • Green / Red

Bear in mind that although using contrasting colours will draw the eye to the CTA, it still needs to fit with the organisation’s brand and overall website design.

Effective Copy

When developing a CTA you will need to create copy that is compelling. ‘Buy Now’ is very popular copy that is widely used. But why not use more enticing copy such as ‘Add to cart – save 10%’ or ‘Buy now – get free shipping’. And instead of ‘Enquire Now’ why not try ‘Get your free quote’. Good copy is essential as it can incentivise a customer make a purchase or take that next natural step!

Match CTA with Page Content

It is important to have at one CTA for each page of your website. However when adding a CTA to a page it is important to consider the content and choose a CTA that is relevant and a natural next step for the visitor. Most organisations will assume ‘Buy Now’ should feature prominently on each page because getting a visitor to purchase is the primary concern of most businesses. This may be true but it may not make a whole lot of sense if the page is a ‘Contact Us’ page. It would be more relevant to put an ‘Enquire Now’ CTA button instead.

Secondary Call-to-Actions

Although it is encouraged to have one call-to-action button on each page of your website, there will be times when a secondary call-to-action button is necessary, especially for home pages and landing pages. You can prioritise your CTA’s by the use of colour and size of button/text box to highlight its prominence on the page. For example, you may feel that it is more important to have a customer submit an online enquiry rather than phone you directly for an enquiry so your submit CTA uses a larger button, is displayed at the top right hand side of the page and stands out using contrasting colours. The phone CTA is much smaller, text is also smaller and it is displayed beneath the first CTA.

So let ConversionLabs diagnose the health of your call-to-actions and contact us now on 1300 807 808 and get your obligation-free strategy session today!