Over the past 7 years, we have worked with hundreds of businesses and increased their profits by more than $128 Mn. Though all our success stories are not mentioned here, we will be glad to talk about them when you get in touch with us.
This well known company had a daily traffic of 2000+ unique visitors but less than 20 inquiries on a daily basis. Knowing that they were selling a great product, we started investigating into possible reasons for the low conversion of traffic to enquiries. On running the site through our 52 point checklist, we found that the inner pages of the website which had the product descriptions looked like brochureware and lacked interactivity. The emphasis on the pages was on technical features and benefits and call to action were not as prominent. The company accepted our recommendations, and upon implementation of changes on all inner pages,sales figures jumped up by 316% within a matter of weeks.
This company is a market leader in storage solutions with facilities in different parts of Australia. When we were engaged for their online marketing, we found that the marketing messages being used were not differentiated. Keeping this in mind, we identified 7 key differentiators of the company and tested these messages across various campaigns. We found that positioning the “local presence” and using targeted offers for different customer segments increased the conversion rate of the paid search campaign significantly. Within 3 months from August to November 2012, we were able to more than double the leads generated which has resulted in a higher capacity utilisation.