This well known company had a daily traffic of 2000+ unique visitors but less than 20 inquiries on a daily basis. Knowing that they were selling a great product, we started investigating into possible reasons for the low conversion of traffic to enquiries. On running the site through our 52 point checklist, we found that the inner pages of the website which had the product descriptions looked like brochureware and lacked interactivity. The emphasis on the pages was on technical features and benefits and call to action were not as prominent. The company accepted our recommendations, and upon implementation of changes on all inner pages,sales figures jumped up by 316% within a matter of weeks.