Tag Archives: call to action

Bounce rate

Fix Your Bounce Rates, Improve Conversions

Conversion rate optimisation focusses on getting your user to make that next crucial step in the sales funnel. This is the goal of conversions. Therefore the next crucial step that you wish the user to take could be one, and preferably more, of the following:

  • subscribing to email marketing
  • completing the online contact form
  • watching a video
  • downloading a product spec or service guide
  • clicking social media buttons such as Facebook, LinkedIn, Google Plus or Twitter
  • clicking to engage in a live chat with an online rep; or
  • making a phone enquiry

However if your bounce rates are low, these goals cannot be achieved and you will need to spend the time to improve the length of time a user spends on your site or on different pages of your site.

So how do you fix your bounce rates and keep the user on your site for longer?

Here are some easy solutions that are quick to implement and will make a world of difference to improving your conversion results.

Improve Your Call to Actions

If there is no visible call to actions then chances are the user is struggling to decide what to do next. Your goal is to guide them into taking the step you wish for them to take. If your goal to get users to sign up to your email marketing, then make sure this subscriber box is visible, eye-catching with great copy. You need to do everything you can to entice the user to provide their email address. Nowadays it is common to offer something for free to encourage users to sign up. Thus “Subscribe now and get your Free e-Book” is much more attractive than “Subscribe Now”.

Website Design is Essential

Remove any emotional attachment that you may have to your website and take a good long hard look at it objectively. Is the typography easy or hard to read? Are the colours complementary or are they doing an injustice to your brand, product or service? Is the information displayed organised and orderly or is there too many blocks of content? How easy is it for a user to navigate through your website? Like with anything in life, people will judge a book by its cover and so it is important to always put your best foot forward and wow the user as soon as they land on your website. Spending the time and money to get the design and layout right will pay dividends in the long run.

Search Relevance

If your websites’ message and content is unclear, inconsistent, and irrelevant or unrelated, you will find that users who are searching for information on a particular subject matter will move on as soon as they realise it is not what they are searching for. Ensure that each page of your website is clear in its purpose and in the message it is trying to convey. If you are selling a service, ensure that there is a page for each service you are providing. For example, rather than having a website that details natural therapy, it is wiser to have a page for each of the natural therapy services you provide such as homeopathy, naturopathy, kinesiology and acupuncture etc. That way if a user is searching for a specific term rather than a broad term, they will find exactly what they are after.

So if you want to improve your conversion optimisation, let ConversionLabs show you how it’s done! Take advantage of our free strategy session and contact us on 1300 807 808 today or complete the online form now!

Online Sales

Increase Online Sales Leads in 6 Easy Steps

Many businesses often come to us complaining that they have spent a small fortune on building their website and then they don’t get any traffic, or online enquiries or phone calls. Some business owners will come to us and tell us that they get the traffic but they aren’t making any sales for the high volumes of traffic that are coming through their website.

If you find yourself in one or both of these scenarios you aren’t alone. You join thousands of businesses also facing a similar situation.

So we’ve put together a list of 6 sure-fire tips to help increase your online sales leads and thereby improving your website’s overall conversion optimisation.

1.       Build an engaging website

We’ll say this once and then we’ll say it again; the design of your website can either help to make a sale, or hinder one. If your website is not engaging, poorly designed, badly written, too complicated, too ‘busy’ or designed in a way that is not consistent with your brand/product/service then you have a problem. You’ve got two choices. You can either fix the existing website. Or you may just want to start from scratch.

2.       Call to Actions

Many of our clients throw so many Call-to-Actions (CTAs) on a page that it can get a visitor confused and can actually encourage them to do the opposite of taking an action – they become paralysed because they don’t know exactly what to do! So rather than placing 5 CTAs on a given web page, select up to 3, rank them in priority and then create a strategy around:

  • where you’d put them on the page (the bigger the button is and the higher up it is on the page demonstrates its importance)
  • the colours you use,
  • the copy i.e. ‘Subscribe now’ as opposed to ‘Subscribe today and get your free e-book”

3.       Compelling product pages

Whether yours is an e-commerce website or whether selling products online is just one component of your business, you must ensure that your product pages are so compelling that your visitor will want to take that next step and actually make a purchase. This means you need high quality images, detailed descriptions, reviews, ratings and any other information that will help them make a purchase.

4.       Easy shopping cart process

The only way you will get a feel for how easy your shopping cart process is if you actually walk through the step as though you actually are a customer. How easy is it to check out? Can the checkout process be simplified so that there are less clicks and less items in which a customer will need to complete? The last thing you want is for all your hard work to get a visitor to the point of purchase only for them to abandon the shopping cart because it is too hard.

5.       Gain your customers trust

Think about it: if you are making a first time purchase from a brand you have never heard of or considering using a service that you have never used, you want to trust that you are making the right choice. As a business, you can help guide a customer’s decision by making it easier for them to access real customer feedback, user reviews and testimonials. Also ensuring that logos of professional memberships, associations and networks you belong to and even logos of businesses you currently partner with are placed on your website helps gain credibility

6.       Show your commitment to service excellence

There are times when a website visitor will have more questions about the products or services you offer that are not necessarily answered in the FAQ section or any other part of the website. This is where having a good chat program can help improve your visitor engagement by helping to answer their questions and showing them that you care by offering them service in real time.

If you’re ready to let ConversionLabs take a look at your website and help boost your conversion optimisation, obtain more lead and enquiries, increase sales and improve your bottom line, contact us now on 1300 807 808 and get your obligation-free strategy session today!

Call to Action

Developing Bullet Proof Call-to-Actions

Is your website arranged in a way that encourages a visitor to purchase online; make a phone enquiry;submit an email enquiry; or sign up as an email subscriber? If sales enquiries haven’t picked up then it may be that your website has poor call-to-actions.

Your website should be developed in a way that makes it easy for a visitor to make that logical next step.

So here is what you can do to develop killer call-to-actions (CTA) and help turn your visitor into a customer.

Contrasting Colours

Your call-to-action button should use contrasting colours so that it stands out from the rest of the page and makes it easier for visitors to distinguish it from the rest of the page. By using contrasting colours, it highlights the CTA button as significant and relevant. Some common contrasting colour combinations include:

  • Blue / Yellow
  • Yellow / Purple
  • Magenta / Green
  • Red / Aqua
  • Orange / Blue
  • Green / Red

Bear in mind that although using contrasting colours will draw the eye to the CTA, it still needs to fit with the organisation’s brand and overall website design.

Effective Copy

When developing a CTA you will need to create copy that is compelling. ‘Buy Now’ is very popular copy that is widely used. But why not use more enticing copy such as ‘Add to cart – save 10%’ or ‘Buy now – get free shipping’. And instead of ‘Enquire Now’ why not try ‘Get your free quote’. Good copy is essential as it can incentivise a customer make a purchase or take that next natural step!

Match CTA with Page Content

It is important to have at one CTA for each page of your website. However when adding a CTA to a page it is important to consider the content and choose a CTA that is relevant and a natural next step for the visitor. Most organisations will assume ‘Buy Now’ should feature prominently on each page because getting a visitor to purchase is the primary concern of most businesses. This may be true but it may not make a whole lot of sense if the page is a ‘Contact Us’ page. It would be more relevant to put an ‘Enquire Now’ CTA button instead.

Secondary Call-to-Actions

Although it is encouraged to have one call-to-action button on each page of your website, there will be times when a secondary call-to-action button is necessary, especially for home pages and landing pages. You can prioritise your CTA’s by the use of colour and size of button/text box to highlight its prominence on the page. For example, you may feel that it is more important to have a customer submit an online enquiry rather than phone you directly for an enquiry so your submit CTA uses a larger button, is displayed at the top right hand side of the page and stands out using contrasting colours. The phone CTA is much smaller, text is also smaller and it is displayed beneath the first CTA.

So let ConversionLabs diagnose the health of your call-to-actions and contact us now on 1300 807 808 and get your obligation-free strategy session today!

Conversion Mistakes

Avoid These Common Conversion Mistakes

Website design is crucial to conversion optimisation as it is what the visitor experiences when landing on your page that will determine whether they will be more likely to make a purchase make an enquiry or subscribe.

Many web designers build a website that may look amazing, but actually lowers the conversion rate. So we’ve provided a list of the most common conversion mistakes that we at Conversion Labs often come across. Avoid these mistakes or fix them – and improve your conversion rate dramatically!

Poor Call-to-Actions

A call-to-action is a button, banner, box or graphic that is encourages a visitor to click and continue through the conversion sales funnel. There are websites that have been so poorly designed that there are no call-to-action buttons visible at all and thus, once the visitor lands on the site, is not prompted to take any action at all resulting in a the loss of a potential customer.

A poor call-to-action button is better than none at all, but this doesn’t necessarily translate to better conversion outcomes. For example if your call-to-action is “below the page fold” which means the area that the visitor see on their browser before they have to start scrolling down, this could be killing your conversion rate. To avoid this, all you need to do is ensure that the button can be seen above the fold.

Also if your call-to-action is not clear or has a wishy-washy purpose then your conversion rate could also be affected. Does the call-to-action button stand out from the page, in a bold contrasting colour? Is it too generic? For example, using the term ‘Call Now’ doesn’t work as well as ‘Call Now for Your Free 30min Consultation’.

Design Inconsistencies

Websites needs to be designed with uniformity and consistency or a visitor will immediately be turned off when they land on your page. What is happening further down the page should have some connection with what is happening at the top of the page. The font, font size, text, colours, images, graphics, banners and call to actions should come together in a way that reminds the visitor why they are there to begin with!

Visual Clutter

Some websites are so amazing to look at with interactive images, animated graphics, sliding banners and so on that you would think the web designer is going for Cool Website Design Award! Some designers forget that the design still needs to be usable. Too much going on can cause a visitor to lose track of why they were there to begin with and distract them from your call-to-actions which is meant to prompt them further along down the conversion funnel. So avoid a visual circus on your website and keep your web designer to the task at hand – conversions!

No Cross-Browser Testing

You’ll be surprised how often we find websites not being tested for functionality and appearance across all the major browsers. If a website looks poor or isn’t working the way it should, this has an impact on conversions. Make sure you do cross-browser testing using tools such as BrowserStack and ensure that your website looks uniform across all the major internet browsers including Firefox, Safari and Internet Explorer.

‘Wordy’ Content

Online reading behaviour is different to normal reading behaviour. Website content that is straight to the point, shorter sentence structure, bold headers and bullet points work well for online users. Long blocks of content can cause a visitor to lose interest and move on from the page. So stick to content that your visitor will easily connect and engage with and remember that less is in fact more!

Find out how ConversionLabs have helped countless Australian businesses to improve their online sales leads, enquiries and overall conversion rate by calling us now on 1300 807 808!